Holistic and Personalised Wellness

Creating authentic, plant-based products based on 
ancient, time-tested Persian remedies and original recipes 
to help balance your temperament and feel your best.

  • Haft-Galam Skincare

    Inspired by Ancient Persian Bathing Rituals
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  • Haft-Galam Beauty™

    Traditional Persian medicine formulations
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  • Damnoosh™ Teas

    The natural healing powers of herbs
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Our Bestsellers

Haft-Galam Beauty™

Haft-Galam Beauty™ is a ritual-first nutricosmetics brand reimagining Persian aesthetics for modern beauty. Founded by The East To West Lifestyle Co., the brand draws on the symbolism of Haft-Galam — “seven cosmetics” — an ancient Persian beauty philosophy, now reinterpreted as a clean, contemporary system built on high-performance botanical ingredients and intention-led self-expression.

Grounded in Traditional Persian Medicine and the Six Persian Lifestyle Principles, beauty becomes a practice of alignment rather than perfection — a daily dialogue between who you are, how you feel, and how you choose to present yourself.

Positioned at the intersection of skin and style, Haft-Galam Beauty™ redefines what people can expect from cosmetics. Each product reflects Persian values of balance, elegance, and refined self-care — translated into today’s language of authenticity, wellbeing, and personal expression.

Designed to support healthier skin, elevated rituals, and beauty that adapts to your lifestyle and temperament, Haft-Galam Beauty™ makes tradition relevant for today.

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Our Story
Our Story

Our Story

The East To West Lifestyle Co© is a Persian-inspired beauty and wellbeing brand, founded by Sherry Adhami. We follow the principles of Traditional Persian Medicine – Teb Sonatti – a truly holistic and personalised form of medicine that aims to treat the whole body rather than the symptoms. We take a new look at the old world to create authentic products, and to share remedies and recipes to help you maintain your health and wellbeing.

Originally born in Iran, Sherry immigrated to the UK in the 80s with her family and was inspired to launch The East To West Lifestyle Co© having treated her own health problems through the practice of Traditional Persian Medicine.

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My East To West Lifestyle

  • Why Persian Blue Salt? Why Persian Blue Salt?
    October 01, 2025

    Why Persian Blue Salt?

    Discover the only skin detox peel powered by rare Persian Blue Salt from Semnan, Iran. Formed over 100 million years ago, this mineral-rich crystal unclogs pores, balances oil, and gently...

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  • Vegan

    Certified by Vegan Society 
& Cruelty-Free

  • Fast & Free Shipping

    Doorstep delivery to anywhere 
in the UK

  • Natural

    No Parabens. Fragrance-Free

  • Recyclable

    All packaging is recyclable and 
eco conscious

"I would recommend it to everyone – my skin is always left 
fully exfoliated but without any redness. It’s a great base to 
start my skincare routine."

Poppy - Sefidab® Face

"I bought this for my teenage daughter who is suffering from acne and has very sensitive skin; this has really helped her complexion and given her a boost of confidence."

Razia - Sefidab® Body

"I’m really happy with the results, I use it 1 to 2 times a week, and I’m always left feeling so refreshed and cleansed.  The glove is beautiful, too."

Niloo - Sefidab® Body

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